Getting Started With Google Ads

Getting Started With Google Ads

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We're moving into unprecedented times, with lots of of us practically confined to our homes on account of the coronavirus pandemic. As a private business owner you may not be able to operate your company at this time. However, the enforced social isolation actually can provide the time for other useful activities which may result in your company returning stronger than before after the pandemic ends. One such activity would be to look at other means of promoting your small business online, particularly through the use of ad manager google.



What are Google Ads?

The basic idea of Google Ads is when someone types searching term into Google, seeking a particular product or service, several ads are triggered. The resulting ads will show either towards top or even the bottom in the resulting Search Engine Results Page (SERP). A click the ad takes the prospective customer with a page of the website termed as a landing page, the objective of which is to convert the lead you've just acquired into a genuine customer.

Google determines which ads to show and in which positions about the SERP based on a number of factors. These include the purchase price you are willing to pay for your ad to be displayed for each and every particular keyword. This is called the bid price since you are bidding against the competition in order to achieve the required position about the SERP.

The Google Ads Platform

Once you've made a Google account and signed into the Google Ads platform, it may look like rather daunting in the beginning as countless options and features are available. The first step is always to create a Campaign, then within that Campaign you will have Ad Groups, the Ads themselves as well as the keywords you intend to target.

The Campaign

Google Ads Campaigns in many cases are geographically targeted, particularly for local businesses servicing a selected geographical area. Within the campaign settings you'll define your target area, your maximum daily spend and many other important criteria.

Ad Groups

You can have one or more Ad Groups within a certain campaign, and within each Ad Group several Ads which each indicate the same web page. Within the Ad Group you define the bids for the keywords because Ad Group although these could also be customised at the keyword level.

Ads

The ads themselves can take several different forms but a standard text ad has a website landing page destination, three headlines and a couple lines of description. Not all the text you define will necessarily see in the ad since the exact format of the displayed ad reaches Google's discretion.

The text with the ads should correlate closely with the keywords within the Ad Group and one with the options provided is usually to include the keyword text inside the ad itself. Your purpose is always to get the attention in the prospective customer so that they will want to click your ad after typing their key phrase into Google.

Keywords

Keyword research is with the heart of Pay Per Click (PPC) advertising because the keywords are what the objective customer types straight into Google with the result that the ad is triggered. You may be capable of think of a number of possible keywords relevant to your business and you're free to add practically numerous keywords as you wish. Keywords can be one or two words long (they are known as short-tail keywords) or they could contain multiple words or short phrases, in which particular case they are called long-tail keywords. You should aim to have a good mix of short and long-tail keywords. In general the short-tail keywords could be more competitive, causing a higher cost per click.

Landing pages

The one element of your respective campaign this is not defined within the Google Ads platform itself is the website landing page. This is the page in your website which is the destination when an advert is clicked. Content here should correlate closely while using targeted keywords themselves and the text of the ad. The purpose of the landing page is the fact that the possibility would take whatever next step you might be after, by way of example to make a booking, to perform a form, or to call you. Ideally you will create a landing page for each Ad Group, which clearly speaks to the customer's intent using the keyword they've entered.

Quality score

The prices you purchase your clicks will change in real time and definately will depend on quality scores defined for each and every keyword by Google. The calculation with the quality score is based for the relevance in the ad triggered by that keyword, the web page experience for the mark customer, and Google's estimate of how likely it is always that your ad will probably be clicked.

Performance monitoring

It's imperative that you monitor how your ads are performing often. Within the Google Ads platform you are going to be able understand the exact text keyed in by potential clients which has triggered your ads. You can employ this information to develop out your keyword list with additional long-tail keywords. You also have negative keyword lists that happen to be lists of keywords which, when included inside customer's search, ought not trigger your ad.

You can also understand the positioning you've achieved to your ads about the SERP and you may use this data to ascertain whether you should adjust your bids to provide your ads greater visibility. Of course you might also find that the ads are regularly appearing within the top position which means that you may be paying too much for those clicks. Through a process of regular review and learning from your errors, you'll be able to determine the best choice bid per keyword.

This has become a top-level review of the concepts and building blocks from the Google Ads platform. Hopefully it has been enough to demystify the concept and get you interested in learning more to discover whether that is something you might want to add in your internet marketing arsenal.